Easy Money...

Easy Money…

Can you imagine how great it would be if the fitness and healthy lifestyle offering was the same as that of a bar? “What will it be gentlemen?” “Give me a Bud. And, the same for my buddy here.” “O.K. that will be $7.00.” (If a Club operated like a bar): “What will it be […]

Planning vs. Tracking

Planning vs. Tracking

Part of my business career was to serve as owner of a weight-management business in Newport Beach, CA., back in 1989. Our staff conducted the nutrition side of things and we outsourced the activity and exercise to the absolute best trainers we could find. We achieved outstanding results with our clients. And, we developed fantastic […]

IMPORTANT NOTICE:  You are no Longer a Personal Trainer

IMPORTANT NOTICE: You are no Longer a Personal Trainer

… and You Are No Longer a Club or Studio, either! I hope the headline got your attention.. because it’s TRUE! But… before I explain what this means, allow me to “set the table.” Winds of Change… If you are a fitness business owner, trainer or health entrepreneur you are aware the fitness business is […]

How to Fix the Money Leaks in Your Fitness Business

How to Fix the Money Leaks in Your Fitness Business

Ready for a little “tough love..?” WARNING: This is a really long post! I am reacting to a flurry of negative, whining phone calls I’ve received, lately. The negative calls, coming from club owners, studio owners and independent trainers — have all been about: Not making enough money Unfair competition Feeling powerless to change their […]

How to Maximize Your Rates

How to Maximize Your Rates

If you’ve spoken to me on the phone, you may have heard me talk about David Quigley. He and his 3 trainers charge $125 per hour for their one-on-one sessions. They are booked solid. It’s an interesting format. Granted, his trainers are highly educated with degrees in various life sciences and are multi-certified. Dave does […]

Micro-Branders Rule..!

Micro-Branders Rule..!

There’s a new breed of marketer out there. And, it has the attention of all the “big boys.” With websites, blogs, social media and a multitude of affordable distribution vehicles, it’s now easier than ever for small clubs, studios and independent trainers to PROJECT and IMPRINT their BRANDS on prospects, existing members, staff, vendors, business […]

I Blame You...!

I Blame You…!

Those are the words that came out of Jennifer Anderson’s mouth as she demanded a refund for her weight-management program. And, even if she hadn’t blurted out those 3 ugly words, the implication is always clear…. “My Failure is YOUR FAULT!” I’ll bet you’ve experience this same situation. It feels ugly…. right? After a year […]

One-Event Wonders

One-Event Wonders

Trust me… You’ve got ’em! In my last post, I told you how I owned and operated a Weight-Management office in Newport Beach, California during the late 80’s and early 90’s. I received several emails asking if I would share some of the challenges and obstacles we faced and how we overcame them. So, I […]